Welcome to the minefield that is social media. The one place we need to be, that takes up soooo much time, that’s a huge distractor once we get lost in the scroll and that for some reason we give the reigns on us feeling validated in our business based on how many people like our posts or follow our account.
So let’s put some of the myths to bed and get some real tangible tips in place that are going to help you use your social media as a really effective tool to build relationships with your clients.
I had the pleasure of interviewing Jenna Woodward of Jenna Leigh PMU and Jenna Leigh Beauty Marketing Mentor. She has a wealth of knowledge around using Facebook and Instagram to build a beauty business and has a membership programme “Boss your Bank Balance” that will give you the tools to make it easy.
Be Consistent
So first things first with social media, you need to be consistent. You need to show up with interesting, engaging content and you need to do it consistently. And the easiest way to do this is you need to have a plan. So organising some time to think about your content and make a plan for the week or month ahead will save you the head scratching time at 8pm when you feel uninspired. But you need to show up each day.
Quality not quantity
Don’t get hooked on the amount of followers that you have. Get hooked on how go a quality the followers you have are. Its better to have 100 engaged followers who comment and interact and buy your services/products that to have 1000 who scroll past you and don’t book. And get happy with the fact that not everyone will be ready to buy from you straight away. The platform is there for them to get to know you and what you do so that you can build their trust and they can get to know you and like you. Your posts will never reach 100% of your followers so if your following is diluted down by those you don’t want it will be even harder to get your content to the ones you want to see it.
Choose your preferred platform
Don’t feel that you need to be everywhere. Where are your ideal clients hanging out? Facebook allows you to have great community group and add a professional level to your business. Be confident on Facebook to use your personal profile. A business page is most useful if you are planning to do paid advertising. Instagram is more playful and the place of stories and reels and a great search tool, and super visual which is great for showcasing your work. Show up where you are most confident and in the place that gets you the best engagement.
Trial, test and tweak
Now don’t get frustrated if what you do first doesn’t get people going crazy. You need to trial it, test it and then tweak it to see what gets the best interaction. Review which posts get good engagement and which ones fall flat and roll out more of what works. Change the wording, the images and see what your clients like.
Don’t get into price wars
Be different. Stand out and offer the clients something they want to pay for. If you only post before and after pictures and so does the salon down the road the client will end up deciding based on the price. So showcase your experience and what you do that makes you different.

Edit Image

Plan to Plan
We have all had that moment, quite regularly at 8.30pm when the kids are finally settled in bed and you realise you havent posted anything today. So you scroll through your photos and throw something together to just make sure you have posted something. Or you have a complete mind block, no creativity and post nothing. Sometimes it can be quite overwhelming to consistantly come up with interesting content.
So make a plan to have a plan. Spend some time each week or month to plan out your content for the week or even month ahead. Pick some topics you want to discuss, think about how to attract your ideal clients and showcase your personality. People like a therapist they can relate to and feel comfortable around. So make sure a big percentage of your posts are showcasing you as a person. You can use scheduling within the social media apps which can help you be more organised and take the pressure off.
Treat social media as a tool for your business and try not to get lost scrolling.
Engage with people
Remember its called “Social” media. Its a platform for you to be sociable. So make sure you are commenting on peoples posts and interacting with people who engage with yours. Be helpful and passionate on your platforms and you will shine for people to fall in love with and book appointments.

Edit Image

It was a good summary of the interview with Jennas quote of the week.
I meet so many amazing women and the ones who achieve great things are the ones who are the most resilient. Remember social media is not a reflection of how good you are as a person or a business woman and its not a place for you to have to go to feel validated. Just keep focused, work hard and don’t give up.
Skip to content